THE DEFY CLASSIC SWIZZ BEATZ EDITION

 

THE DEFY CLASSIC SWIZZ BEATZ EDITION HITS ZENITH BOUTIQUES WORLDWIDE

 

Le Locle, Switzerland – March 11, 2019 – Zenith is proud to announce the arrival of its DEFY Classic Swizz Beatz edition in its boutiques around the globe. For this special edition of the DEFY Classic, the Manufacture teamed up once again with Friend of the Brand and DEFY partner, Grammy Award Winning music producer and entrepreneur Swizz Beatz.

 

The Swizz Touch

Exploring the darker end of the spectrum while still keeping things electrifying, the DEFY Classic Swizz Beatz edition is crafted in a stealthy Black Ceramic case and blackened skeleton dial. The effervescence Swizz Beatz is known for is present throughout the watch, with a striking orange flange ring and matching central seconds hand, as well as both an orange textured rubber strap and a rubber-backed black alligator strap with orange stitching.

Limited to just 50 pieces and now available in Zenith boutiques worldwide, DEFY Classic Swizz Beatz features quotes from the visionary artist, “Life begins at the end of your comfort zone. Confidence + Positivity = Longevity.” And because the music should never stop, the DEFY Classic Swizz Beatz is delivered in a unique box that also doubles as a functional turntable to play 10” vinyl records.

 

About Swizz Beatz

The friend of the Brand and DEFY partner, Grammy Award Winning music producer and entrepreneur Swizz Beatz is a living legend in the world of hip-hop, as well as a preeminent voice in the world of contemporary art. A seasoned watch aficionado whose creativity knows no boundaries, Swizz Beatz shares Zenith’s forward-thinking approach to watchmaking. A supporter of art in all its forms, Swizz Beatz pioneered the “No Commission” project to provide artists with a platform and environment to grow and hone their craft. His eclectic yet original sense of aesthetics, as well as his passion and drive to create and innovate, make him a natural DEFY Partner for Zenith.

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