Latin Urban Super Star, Nicky Jam Joins Bomberg

Bomberg watches and jewelry is proud to announce the newest addition to the Bomberg family: Latin Urban super star Nicky Jam. As a fan of Nicky Jam’s music himself, President Rick De La Croix is excited to join forces for this new partnership.

Rick De La Croix’s Bomberg distinguishes itself by capturing demand as it happens, ready and willing to create exactly what the consumer desires. Nicky Jam had obstacles to overcome early on in his career but instead of giving up, he did what he had to do to distinguish himself from the rest.

When things seemed to slow down for him in the USA, he decided to direct his energy towards Colombia and build up his fan base there. With persistence and tenacity, Nicky Jam was resurrected into a household name. The determination that Nicky Jam has shown is just the kind of heart and soul that CEO Rick De La Croix is looking for in the partnerships and watches that his brand Bomberg creates.

This partnership between Jam and De La Croix has brought with it the release of two special edition pieces:

-The BOLT-68 Nicky Jam Quartz Chronograph. This timepiece comes in black PVD with a 45 mm diameter and a special black rubber strap. The chain and medallion are unique. This edition has been limited to 500 pieces worldwide.

-The BOLT-68 Automatic 3-Hands. A very limited edition with only 100 watches released worldwide. In addition to the features of its quartz counterpart, this BOLT-68 Automatic 3-hands is available with a python strap.

Both timepieces come embellished with a Phoenix, the mythological bird that regenerates, igniting itself on fire only to reemerge from the ashes reborn, renewed, and very much alive – just like Nicky Jam.