Hublot Loves Amsterdam!

Luxury Swiss watch brand Hublot celebrates the opening of their very first boutique in the Netherlands with Friend of the Brand Dafne Schippers.




“It is with great pride that Hublot settles in one of the most beautiful cities on the planet: Amsterdam! Hublot continues the expansion of its global retail network with the latest addition being the Netherlands boutique which is the brand’s 89th worldwide doors. Coined the ‘Venice of the North’, the city combines cultural wealth and economic strength whilst offering a reassuring everyday comfort. Hublot shares the city’s outlook for having enormous potential for the future.”
Ricardo Guadalupe, Chief Executive Officer of Hublot
Amsterdam, the Netherlands, May 30th – A new milestone in Hublot’s history. Hublot hosted a ribbon cutting ceremony with world class Dutch athlete Dafne Schippers to officially open its very first Hublot Boutique in the Netherlands. The store is located at the number one luxury shopping destination of Amsterdam, Pieter Cornelisz Hooftstraat. Hublot now boasts one of the finest locations in Amsterdam, surrounded by the most prestigious neighbors in the luxury industry.
In true Hublot fashion, the Swiss luxury manufacture celebrated the opening with a special announcement introducing Dafne Schippers as Hublot’s new Friend of the Brand. Dafne Schippers is Holland’s most well-known female track and field athlete, born and raised in Utrecht. She shares the brand’s philosophy of appreciating traditions and striving for the best. She has dedicated her life to become the fastest woman in the world, and of all time.



Ricardo Guadalupe, Hublot CEO, Hublot Friend of the Brand Dafne Schippers and official partner Schaap en Citroen represented by Mark Vlijm cut the traditional ribbon to officially open the brand’s new doors in Amsterdam. Other notable attendees include Dutch Football legends Ronald de Boer and Edwin van der Sar, Ajax Football player Siem de Jong, Dutch actor and Friend of the Brand Wilfred Genee, popular Dutch artist Joseph Klibansky, Singer Mr. Probz, Dutch former Kickboxer Ernesto Fritz Hoost and Carlito Fuente from Arturo Fuente, partner of Hublot.
The new Hublot boutique features one-of-a-kind furniture and includes its own VIP lounge and bar. On 113 square meters, the boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. Divided over two floors, the store is outfitted with an all-new concept that is both modern and sophisticated, in which shades of grey and black dominate. It is a cutting-edge design that recalls the Hublot boutique on New York’s 5th Avenue, designed by the well-known American architect Peter Marino. The store carries a large assortment of rare and limited edition (boutique) pieces.