Harrods, 3rd October 2017 – Press and friends joined Ricardo Guadalupe, CEO of Hublot, to officially inaugurate the Brompton Road Exhibition Windows, celebrating Hublot’s well-known motto: The Art of Fusion.

This is the fourth stop on the “Art of Fusion Tour”, a tour that reveals the stories behind Hublot’s unique design and core specificities: innovative materials and horological excellence. After a stop in Beirut in April and in Kyoto and Macau in September, the Hublot exhibition will travel the world stopping, in Hanoi, Berlin, New York, Praha and Istanbul among other destinations.

Visitors to the exhibition will start their journey into Hublot’s watchmaking universe discovering what makes the brand so unique: its never-ending quest for innovation which has brought so many new and revolutionary materials to life. Using the endless options of nature as an infinite source of inspiration while relying on specialists from its own Metallurgy and Materials Department. Hublot has created its own patented alloys such as Hublonium (magnesium and aluminium), King Gold (gold and platinum), and more recently, Magic Gold. This patented material with magical properties was created by the revolutionary fusion of 24-carat gold and ceramic and is now produced at Hublot’s high-tech foundry at the Nyon Manufacture. Magic gold adorns the case of the Big Bang Meca-10 and is the first scratch-resistant gold, the hardest variety in the world. The Big Bang Meca-10 symbolizes the archetype of the Hublot philosophy: limited to 200 pieces, this unique and atypical watch combines the best of innovation and mechanics.

About Hublot

“Hublot: A different way to progress” say those who know this unique Swiss luxury watch company, where each and every moment moves forward to create the future at breath-taking speed. A dream, initiated and developed by Hublot’s Chairman Jean-Claude Biver and CEO Ricardo Guadalupe. These two men are responsible for turning the Hublot brand into a genuine success story. The Big Bang, Spirit of Big Bang and Classic Fusion watches represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world-class collaborations such as FIFA World Cup and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. On a commercial level, the network currently stands at more than 80 exclusive boutiques worldwide. For more information, visit

About Harrods

Harrods began as a wholesale grocers and tea merchants in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do.