Hublot is Bowled Over by Cricket
Within this new agreement, Hublot will present prestigious collectors timepieces to the nominated ‘Player of the Match’ in the semi-finals and finals at all ICC major events as well as the coveted ‘Player of the Tournament’ award.
Cricket has one of the largest audiences worldwide, with devotees and aficionados from all over the globe. Hublot has led the way through its support for cricket and is now dedicated to forging an even deeper, more meaningful partnership not only with the ICC, but also with the players themselves. This new relationship marks Hublot’s forward thinking brand values and harnesses the spirit of excellence. ICC Chief Executive David Richardson said: “We are delighted that one of our established event partners has extended their support of cricket over the longer-term. Being able to present Hublot watches to the Player of the Match and Player of the Tournament at ICC events enables us to recognize outstanding contributions of these players in a meaningful way.”
To celebrate this sport and the ICC competition, especially for fans, Hublot has created a new Classic Fusion Aerofusion Chronograph edition dedicated to cricket. Several subtle details give the watch its unique character, and the dial features four distinctive symbols directly associated with cricket: the hands of the two counters in the shape of a bat (the accessory made of willow and cane designed like a short blade that cricket players handle) and, at 12 o’clock, a triple applique referring to the stumps that are placed on the wicket, which designates one of the two sets of 3 wooden posts defended by the batsmen on the pitch. The case-back bears the ICC World symbol in a decal on the sapphire glass. The ensemble is completed by a strap in blue calfskin stitched onto black rubber with triple saddle stitching in the style of a cricket ball. During this sponsorship period, Hublot will also activate cricket fan-focused activities through the ICC digital channels. The ICC Champions Trophy hosted in the UK starts on the 1st June and the final on the 18th June will mark the first presentation of Hublot watches to the chosen outstanding players.
ABOUT THE ICC
The ICC is the global governing body for cricket. Representing 105 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Cup and Women’s World Cup, ICC Champions Trophy and the ICC Men’s and Women’s World T20. The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC. The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and Twenty20 Internationals. Through the Anti-Corruption Unit it coordinates action against corruption and match fixing. The ICC Development department works with associate and affiliate members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
“Hublot – A different way to progress” say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Jean-Claude Biver with Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, Classic Fusion, Spirit of Big Bang and Manufacture Pieces represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World CupTM and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. Hublot was the 1st luxury brand to enter football in 2006, which proved to be now an immense marketing and commercial success story. The same approach led Hublot into basketball, with the NBA in the USA, back in 2011. Nor should we forget the success of Hublot’s worldwide collaboration with Ferrari that debuted in 2011. Cricket provides a perfect geographic complement to football. On a commercial level, the network of boutiques currently stands at 80 exclusive stores around the world including Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza, Zermatt etc. For more information, visit www.hublot.com
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