Zenith Geneva Days 2018 Novelties Elite Collection

January 19 January 2018

    What a woman does for diamonds: Elite Lady Moonphase in tri-phase stainless steel   Elitism goes for cult status as Zenith launches three spectacular new models of its iconic Elite Lady Moonphase collection in stunning stainless steel… with a sparkling hint of diamonds.   Refined lines, simplicity and refinement. With its distinctive pebble-shapedRead More »

Fondation de la Haute Horlogerie Welcomes ZENITH as a New Partner-brand

December 18 December 2017

Geneva, Tuesday December 19, 2017 – 2017 will have been an outstanding year for the Fondation de la Haute Horlogerie (FHH). After twelve representatives of “new watchmaking”, it is now a traditional Manufacture that joins the circle of FHH partner-brands. ZENITH – whose origins go back to 1865 and which continues to occupy its originalRead More »

Defy El Primero 21: The New Era of a Legend

December 7 December 2017

  (NEW YORK) – November 30th 2017 – To launch the new, highly-anticipated Defy collection, Julien Tornare, CEO of Zenith, and recording artist and producer, Swizz Beatz joined forces to host a celebratory event at the historic Angel Orensanz Center in New York City. The evening featured an exclusive presentation to mark the unveiling ofRead More »

The Defy Lab Wins the GPHG 2017 Innovation Watch Prize

November 9 November 2017

The Defy Lab Wins the GPHG 2017 Innovation Watch Prize On November 8th, 2017 in Geneva, in front of an audience composed of leading personalities and representatives of the Swiss watch industry, the 2017 Grand Prix d’Horlogerie de Genève unveiled its prize list, including the Innovation Watch Prize awarded to Zenith for its Defy Lab.Read More »

The Distinguished Gentleman’s Ride 2017 Edition: Breaking the Record

September 29 September 2017

95 countries. 600 cities. More than 70,000 gentlefolk and their motorbikes for a good cause. An operation sponsored by Zenith, to benefit the Movember Foundation, and its support for prostate cancer and men’s mental health Zenith has supported the gathering around the world, and has created a PILOT TON-UP watch engraved with the effigy ofRead More »

Zenith Defy Lab

September 14 September 2017

A new oscillator representing a major innovation in the watch industry since the 1675 invention of the balance and hairspring principle by scientist Christiaan Huygens. Zenith is writing its future… and the future of Swiss watchmaking. The Manufacture presents the world’s most accurate mechanical watch. The 21st century Defy Lab achieves exceptional performance making itRead More »

ZENITH – Celebrating the RANGE ROVER VELAR at home!

August 23 August 2017

Celebrating the brand new RANGE ROVER VELAR at home! Today, August 22nd, Julien Tornare, Zenith CEO, welcomed over 40 magnificent RANGE ROVER VELAR with the brand’s executives. Visiting the Zenith manufacture, the workshops, they all enjoyed learning more about watchmaking tradition & innovation. A beautiful sunny day filled with friendliness, mutual respect and conviviality betweenRead More »

Zenith Chronomaster El Primero Full Open

August 10 August 2017

  In this major new 2017 launch, the legendary El Primero reveals itself completely, thanks to its entirely open – and openworked – dial, enabling full visual appreciation of its high frequency. Providing an unobstructed view of its legendary mechanism, the famous automatic Zenith Chronomaster El Primero “Full Open” is aptly named, since it canRead More »

The Distinguished Gentleman’s Ride 2017 Edition: We’re off!

August 10 August 2017

  An operation to benefit the Movember Foundation and its support for prostate cancer and men’s mental health Le Locle – August 7th 2017 – This event is gaining unprecedented traction in the Vintage Biking world: on Sunday September 24th 2017, in 600 cities spread across 95 countries around the world, more than 70,000 gentlefolkRead More »


July 7 July 2017

  On 11th November 2017, Only Watch will host the seventh edition of the charity auction in Geneva. Zenith is proud to be associate and able to support this campaign by donating a unique edition of the breathtaking innovation of 2017, the Defy El Primero 21 Only Watch Edition, with a new 1/100th of aRead More »