Zenith

Zenith Introduces Its New Ambassador in Tianjin

August 25 August 2018

Attended by an audience of journalists, VIPs and friends of the brand, the roadshow event held in Tianjin on August 23rd 2018 marked the first appearance of Eason Chan as the new ZENITH ambassador, along with the unveiling of the video campaign. The evening also witnessed the introduction in China of the Zenith Defy El PrimeroRead More »

Zenith Gears up for the 2018 Distinguished Gentleman’s Ride

August 10 August 2018

    Old school teams up with classic and vintage style, as Zenith polishes its manners and prepares to get out there in force at this year’s Distinguished Gentleman’s Ride dedicated to supporting men’s health.   September 30th 2018 will see 120,000 elegant gentlefolk take to the streets in style, donning their finest suits andRead More »

ZENITH PILOT TYPE 20 TON UP Sports its Total-black Credentials

March 21 March 2018

Rick De La Croix‘s Ares Distributors is proud to announce that ZENITH fans and motorcycling aficionados alike are in for a treat in 2018 with an extension to the brand’s highly popular PILOT TYPE 20 CHRONOGRAPH TON UP line in the form of a super-chilled new team member. With the trademark aged stainless steel case,Read More »

PILOT TYPE 20 EXTRA SPECIAL Going for Bronze

March 21 March 2018

Inspired by the legendary ZENITH aviation watches of yesteryear, in 2018 the brand with a star adds a new dimension to its iconic Pilot Collection with a 40mm case in glowing bronze. Featuring the broad fluted crown, oversized luminescent numerals, and the in-house automatic ‘engine’ of its predecessors, the latest in the line-up is magnificentlyRead More »

DEFY Gets Its Swizz Beatz Groove On

March 21 March 2018

DEFY EL PRIMERO 21 and DEFY ZERO G Get Their Swizz Beatz Groove On The ZENITH DEFY EL PRIMERO 21 launched in 2017 heralded a new and fascinating chapter in time measurement, while the DEFY ZERO G continues writing the future of watchmaking in 2018 with its downsized and optimised gyroscopic “Gravity Control” model. AfterRead More »

ZENITH Baselworld 2018 Press Conference

March 21 March 2018

ZENITH Announces the Promise of a Stunning Future   ZENITH is writing its future… and the future of Swiss watchmaking. Yes, the brand with a guiding star is creating nothing short of a galactic explosion in the watchmaking universe with the launch of a whole new dimension in mechanical precision! Such was the thrust ofRead More »

Zenith/Cohiba Partnership with Pilot Type 20 Special Editions

March 2 March 2018

  ZENITH’s partnership with high-end cigar brand manufacturer Cohiba gets off to a smoking start in 2018, at the 20th prestigious Cuban Habanos Festival, with the launch of two spicy new limited-edition versions of the brand’s celebrated Pilot Type 20 model: the 50-piece PILOT TYPE 20 EXTRA SPECIAL COHIBA MADURO 5 Edition in 18-carat roseRead More »

Guy Sémon Appointed Director of the Research Institute for the LVMH Group Watch Division

January 30 January 2018

Guy Sémon has been appointed Director of the Research Institute for the Watch Division of the LVMH Group, which includes the TAG Heuer, Hublot and Zenith brands. Guy Sémon will continue to report directly to Jean-Claude Biver, CEO of TAG Heuer and President of the Division. Originally from Montbéliard, Guy Sémon has until now beenRead More »

Zenith Geneva Days 2018 Novelties Defy Collection

January 19 January 2018

    DEFY EL PRIMERO 21 ROSE GOLD ZENITH stunned the world in 2017 with the grand release of the new ZENITH DEFY EL PRIMERO 21. A chronometric reinvention of accuracy and reliability, the DEFY EL PRIMERO 21 is the ultimate embodiment of the spirit of innovation that has coursed through ZENITH’s blood for theRead More »

Zenith Geneva Days 2018 Pilot Collection

January 19 January 2018

PILOT CRONOMETRO TIPO CP-2 FLYBACK A new uniform and a high-performance flyback function   Zenith’s iconic PILOT CRONOMETRO TIPO CP-2 is treated to brand-new gear and an eminently useful function for 2018 as the brand with the guiding star revives its famous 1960s Cairelli model with the Pilot TIPO CP-2 FLYBACK. In a choice ofRead More »