Tag Heuer

Guy Sémon Appointed Director of the Research Institute for the LVMH Group Watch Division

January 30 January 2018

Guy Sémon has been appointed Director of the Research Institute for the Watch Division of the LVMH Group, which includes the TAG Heuer, Hublot and Zenith brands. Guy Sémon will continue to report directly to Jean-Claude Biver, CEO of TAG Heuer and President of the Division. Originally from Montbéliard, Guy Sémon has until now beenRead More »

TAG Heuer AUTAVIA Return of an icon

March 22 March 2017

The Autavia, the legendary driver’s chronograph from the Sixties beloved of collectors, is making a comeback in 2017. A contraction of AUTomobile and AVIAtion, its name is synonymous with its rotating bezel, its large snailed counters and the exemplary legibility of its black and white. Created in 1962, this iconic model celebrates its 55th anniversaryRead More »

J BALVIN Reggaeton Trailblazer

February 27 February 2017

His sales numbers blow up, his visibility on the Internet is higher than ever. As the trailblazing leader of a second generation of Reggaeton superstars, J Balvin has already created chart-topping hits across Latin America, The United States, Europe and The Middle East. And he wants more. Born in Colombia and moving to the UnitedRead More »

2017: A major year for TAG Heuer in cycling

February 27 February 2017

In all, 10 major races from the UCI international calendar are now on TAG Heuer time around the world. A presence which will bolster the partnership signed by the Swiss watch brand with BMC Racing Team. La Chaux-de-Fonds, Monday 27th February 2017 – The winds of change are blowing through professional cycling. The appointment ofRead More »


February 23 February 2017

TAG Heuer CARRERA Heuer-01 43 mm In black, navy blue and cognac brown, and a new diameter of 43 mm, the famous Heuer-01 Skeleton Manufacture Chronograph is available in 6 new references in steel with a matching ceramic bezel. Unveiled in 2015, the TAG Heuer Carrera Heuer-01 opened the doors to a new market. ARead More »

Bella Hadid chooses TAG Heuer!

February 14 February 2017

To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street – an iconic new location in the luxury lifestyle brand’s health club portfolio – to announce their collaboration. It is clear from TAG Heuer’s advertising campaign featuring Bella Hadid, shot by American photographer Cass Bird, that this will be aRead More »

TAG HEUER – Manchester United

February 10 February 2017

Manchester United is now finally on TAG Heuer time!Today, Swiss watchmaker TAG Heuer is unveiling a streamlined and sporty steel Chronograph in the club’s colours. Thanks to its 1/10 second hand which completes one revolution of the counter every second, this chronograph is not just a pleasure to look at, it is also one ofRead More »