2017: A major year for TAG Heuer in cycling

February 27 February 2017

In all, 10 major races from the UCI international calendar are now on TAG Heuer time around the world. A presence which will bolster the partnership signed by the Swiss watch brand with BMC Racing Team. La Chaux-de-Fonds, Monday 27th February 2017 – The winds of change are blowing through professional cycling. The appointment ofRead More »

Bomberg and Claudia Gadelha: A Daring Alliance

February 27 February 2017

Bomberg, the Swiss made “newbie“ to the world of watches founded by Rick De La Croix, first opened doors in 2012 with a mission to cater to the bold and daring. BOMBERG is different and unconventional and we wouldn’t expect anything less from their partnerships. Claudia Gadelha is a mixed martial artist from Brazil competingRead More »


February 24 February 2017

2 NEW LOOKS Fresh, daring and sportive. It is thanks to its unique and audacious mind, creating bold yet delicately crafted pieces, that Rick De La Croix’s BOMBERG has emerged into the watchmaking industry as a truly innovative and unconventional brand over the past few years. Two new special pieces have been added to BOMBERG’sRead More »


February 24 February 2017

2 NEW PIECES Elegant and timeless. Part of the DNA of BOMBERG comes from its QUARTZ collection. With a more classic look, it nevertheless defines itself as a true statement range thanks to its manly and strong design. Newcomers in the BOLT-68 45mm QUARTZ collection are two timeless pieces thought to suit every lifestyle andRead More »

New Classic Fusion Italia Independent Collection

February 24 February 2017

  What do you get when you mix the watchmaking expertise of Hublot, the limitless creativity of Italia Independent through its founder Lapo Elkann, and the treasures of the famous Italian tailor Rubinacci? The Art of Fusion! “We are very proud to be able to continue this partnership with Italia Independent and Lapo Elkann, whoseRead More »


February 23 February 2017

TAG Heuer CARRERA Heuer-01 43 mm In black, navy blue and cognac brown, and a new diameter of 43 mm, the famous Heuer-01 Skeleton Manufacture Chronograph is available in 6 new references in steel with a matching ceramic bezel. Unveiled in 2015, the TAG Heuer Carrera Heuer-01 opened the doors to a new market. ARead More »

Bella Hadid chooses TAG Heuer!

February 14 February 2017

To mark New York Fashion Week, TAG Heuer and Bella Hadid chose Equinox Bond Street – an iconic new location in the luxury lifestyle brand’s health club portfolio – to announce their collaboration. It is clear from TAG Heuer’s advertising campaign featuring Bella Hadid, shot by American photographer Cass Bird, that this will be aRead More »

TAG HEUER – Manchester United

February 10 February 2017

Manchester United is now finally on TAG Heuer time!Today, Swiss watchmaker TAG Heuer is unveiling a streamlined and sporty steel Chronograph in the club’s colours. Thanks to its 1/10 second hand which completes one revolution of the counter every second, this chronograph is not just a pleasure to look at, it is also one ofRead More »

The Pilot Extra Special Chronograph

February 10 February 2017

    Heritage Collection: The Pilot Extra Special Chronograph An imposing bronze case, a wide ratcheted easily adjustable crown, oversized luminescent numerals and a high-beat El Primero mechanism: the new “Pilot” by Zenith proudly flaunts the DNA of a line of airborne conquerors.   In 2017, this famous aviator’s watch with its distinctive design expressesRead More »


January 18 January 2017

The Graham Chronofighter Vintage GMT is the tough guys’ ticket to time travel Issuing the latest stamp in the iconic Graham Chronofighter family’s passport is a timepiece that’s cool about being in two places at once. The Graham Chronofighter Vintage GMT integrates a second time zone in a design that takes inspirations from different erasRead More »